2021 is ZOPPLY’s new rebirth. Since 2012, this is the first significant upgrade and repositioning of our business model for a brand new ZOPPLY. Have you noticed the numbers and how they reposition themselves? Sweet. 👌
The new ZOPPLY was in the works since March last year, and it was a combined effort of our team and talented friends (wink; Caneco 😅). The new ZOPPLY repositioning was necessary to illustrate the changes underway our business.
While everyone was in distress due to the pandemic, the team focused on providing their best work. It resulted in a new image, brand guidelines, business model and repositioning of the target audience.
We could say that’s an entirely new business. 😅
To explain, you can check it out the entirely new ZOPPLY’s business model. It’s completely transparent as you can see.
What’s different with the new ZOPPLY?
You might argue that some things remain the same, but the approach is entirely new. It starts with our claim and motto: Spark Your Brand.
It “electrifies” two segments of our business approach:
- You require a jumpstart to reignite your brand;
- You need someone to build your brand from scratch.
In both cases, we can help your brand thrive in the digital space.
It continues by our obsession in providing constant brand support at affordable prices.
SMEs make the most significant impact on the global economy. That’s the market where we can make a difference as well. We feel that if we help the small and medium enterprises thrive, it can have a powerful effect on the economy.
During these difficult times, we helped our clients sustain a stable business based on how they handled their web presence. If we can help them survive, we can help you too.
Which are the main areas where the new ZOPPLY can help my brand?
The new ZOPPLY can help your brand stay relevant in the digital space. We live in what’s called a “phygital” world. Both physical and digital. You can’t stay relevant to your audience if you just show up in one of these spaces.
We can do that by helping you with your most precious digital property; your brand website. Not only to keep it safe, always on and consistent with your brand guidelines, but also by keeping it relevant through constant support and content creation. No more shame by your obsolete web presence.
To stay relevant where your audience is, we also have solutions for consistent social networks awareness, and dedicated forums or vertical clusters.
The best way to describe what makes the new ZOPPLY utterly different from other solutions is that you can see us as your “always there” digital support. The same analogy as if we were your accounting provider or your tech support. In our case, you can leave your digital brand presence with us.
What makes the new ZOPPLY different from other digital agencies?
We would argue that almost everything, but we’ll explain it in detail. The standard agency model works per project or contract. Most of the times, the agency does one or two very concrete services, and the client eventually needs to figure out the rest of the journey.
Some agencies have a more inclusive model where they also do everything.
This business model can become frustrating when every time you change agency or hire a consultant, you need to change everything all over again to make it work. It’s a waste of time and resources.
What makes us different is that we don’t see ourselves as a one-time fee agency. We’re here to help you through your online brand challenges on an ongoing basis. It’s this approach that allows us to see the long-term goals and not just the quick wins.
It’s easier if you picture ourselves as your digital marketing team outside your office.
What happens if our brand doesn’t have a solid digital marketing plan?
That’s what some of our prospective clients asked us several times. So many times that we thought about creating a product to solve this once and for all. That’s the only product that we have in the new ZOPPLY—a digital marketing plan for your brand.
It’s so new that we haven’t done that product page yet. It’s in development. It’s already on delivery to clients that requested it previously, but the page itself it’s still under construction. If you’re interested, drop us a line.
Let us share a confession to you – we’re really excited about this. If you are too, subscribe to our newsletter or follow us on social media. We’ll keep you posted about the next updates.