Should You Build a Website for your Brand?
The question remains in every brand manager’s head: “Should you still need to build a website for your brand?” I’m the founder of ZOPPLY, and this is a new series of videos under the “Digital Done Right” tagline on YouTube and other channels as well. I hope you find it interesting for your marketing goals. […]
The Brand New ZOPPLY
2021 is ZOPPLY’s new rebirth. Since 2012, this is the first significant upgrade and repositioning of our business model for a brand new ZOPPLY. Have you noticed the numbers and how they reposition themselves? Sweet. 👌 The new ZOPPLY was in the works since March last year, and it was a combined effort of our […]
Have a Cookie Consent Manager ASAP
Let’s put it this way; if you don’t have a Cookie Consent Manager and you’re injecting cookies in your users’ browsers to collect personal data (IP, cross-device tracking, etc.), then you’re illegal. Does that frighten you? It should. Since the GDPR is officially published in 2016 and then, applicable since May 25th, 2018, much has […]
Blogs and What they Can Do for Your Brand
This might surprise you, but this here is a blog. Yes, it’s a business blog, but a blog nevertheless. And it’s one of the best things that we’ve got in our site to help our brand and values reach our target audience. Then, what’s a blog in the first place and why is it important […]
Why a Web Presence Subscription Model?
After we launched our new website and positioning, one of the main questions was why a web presence subscription model? We clearly need to better explain within our pages and maybe use video or another format. 🤔 For the time being, here’s why we decided to have a web presence subscription model. Small and medium […]
Dynamic Content for a Personalised Experience
It’s astounding to realise that while 95% of marketers and executives* believe in the value of personalisation, just a residual percentage use dynamic content for a personalised experience. (* stats by Dynamic Yield) We live in a time and era where technology and tools are somewhat accessible for small and medium enterprises to big corporations. […]
Dynamic Content for a Personalised Experience
It’s astounding to realise that while 95% of marketers and executives* believe in the value of personalisation, just a residual percentage use dynamic content for a personalised experience. (* stats by Dynamic Yield) We live in a time and era where technology and tools are somewhat accessible for small and medium enterprises to big corporations. […]
Should You Build a Website for your Brand?
The question remains in every brand manager’s head: “Should you still need to build a website for your brand?” I’m the founder of ZOPPLY, and this is a new series of videos under the “Digital Done Right” tagline on YouTube and other channels as well. I hope you find it interesting for your marketing goals. […]
Why a Web Presence Subscription Model?
After we launched our new website and positioning, one of the main questions was why a web presence subscription model? We clearly need to better explain within our pages and maybe use video or another format. 🤔 For the time being, here’s why we decided to have a web presence subscription model. Small and medium […]
Have a Cookie Consent Manager ASAP
Let’s put it this way; if you don’t have a Cookie Consent Manager and you’re injecting cookies in your users’ browsers to collect personal data (IP, cross-device tracking, etc.), then you’re illegal. Does that frighten you? It should. Since the GDPR is officially published in 2016 and then, applicable since May 25th, 2018, much has […]
