Dynamic Content for a Personalised Experience

Dynamic Content for a Personalised Experience

It’s astounding to realise that while 95% of marketers and executives* believe in the value of personalisation, just a residual percentage use dynamic content for a personalised experience. (* stats by Dynamic Yield) We live in a time and era where technology and tools are somewhat accessible for small and medium enterprises to big corporations. […]

Should You Build a Website for your Brand?

ZOPPLY Should you build a website for your brand

The question remains in every brand manager’s head: “Should you still need to build a website for your brand?” I’m the founder of ZOPPLY, and this is a new series of videos under the “Digital Done Right” tagline on YouTube and other channels as well. I hope you find it interesting for your marketing goals. […]

Why a Web Presence Subscription Model?

ZOPPLY - Web Presence Subscription Model

After we launched our new website and positioning, one of the main questions was why a web presence subscription model? We clearly need to better explain within our pages and maybe use video or another format. 🤔 For the time being, here’s why we decided to have a web presence subscription model. Small and medium […]

5 Tips for a TOP Web Presence for Businesses

ZOPPLY - Web Presence for Businesses

It’s 2021 if you didn’t notice, and it’s crucial to have a top web presence for businesses. Let’s face it. 2020 has been a terrible year for many companies. Mostly to the ones that don’t have a credible web presence. 2021 can be even worse if you don’t apply at least a few of these […]