Dynamic Content for a Personalised Experience

Dynamic Content for a Personalised Experience

It’s astounding to realise that while 95% of marketers and executives* believe in the value of personalisation, just a residual percentage use dynamic content for a personalised experience. (* stats by Dynamic Yield) We live in a time and era where technology and tools are somewhat accessible for small and medium enterprises to big corporations. […]

Should You Build a Website for your Brand?

ZOPPLY Should you build a website for your brand

The question remains in every brand manager’s head: “Should you still need to build a website for your brand?” I’m the founder of ZOPPLY, and this is a new series of videos under the “Digital Done Right” tagline on YouTube and other channels as well. I hope you find it interesting for your marketing goals. […]

Why a Web Presence Subscription Model?

ZOPPLY - Web Presence Subscription Model

After we launched our new website and positioning, one of the main questions was why a web presence subscription model? We clearly need to better explain within our pages and maybe use video or another format. 🤔 For the time being, here’s why we decided to have a web presence subscription model. Small and medium […]

Small and Medium Enterprises Online Presence Meets Offline Conversion

ZOPPLY - Small and Medium Enterprises

You might be surprised, but one of the best small and medium enterprises online presence return of investment strategies is by converting offline. When you search online for online marketing and opportunities for small and medium enterprises, you end up seeing loads of information. Most of it is on how to have an inbound marketing […]