It’s astounding to realise that while 95% of marketers and executives* believe in the value of personalisation, just a residual percentage use dynamic content for a personalised experience. (* stats by Dynamic Yield) We live in a time and era where technology and tools are somewhat accessible for small and medium enterprises to big corporations. […]
The question remains in every brand manager’s head: “Should you still need to build a website for your brand?” I’m the founder of ZOPPLY, and this is a new series of videos under the “Digital Done Right” tagline on YouTube and other channels as well. I hope you find it interesting for your marketing goals. […]
After we launched our new website and positioning, one of the main questions was why a web presence subscription model? We clearly need to better explain within our pages and maybe use video or another format. 🤔 For the time being, here’s why we decided to have a web presence subscription model. Small and medium […]
It’s 2021 if you didn’t notice, and it’s crucial to have a top web presence for businesses. Let’s face it. 2020 has been a terrible year for many companies. Mostly to the ones that don’t have a credible web presence. 2021 can be even worse if you don’t apply at least a few of these […]
Let’s put it this way; if you don’t have a Cookie Consent Manager and you’re injecting cookies in your users’ browsers to collect personal data (IP, cross-device tracking, etc.), then you’re illegal. Does that frighten you? It should. Since the GDPR is officially published in 2016 and then, applicable since May 25th, 2018, much has […]
Let’s face it! If you place your content, efforts, investment on someone else property you’re giving away much more than control over your data, but above all, all your investment and sweat. In a matter of seconds, you could lose everything you’ve been working for months or even years, since you don’t actually own that digital location or your brand digital hub.
Wait a minute. How can it be? Shouldn’t every business have a Web Presence to survive against the competition? Well, it should, but sometimes is better not to have a web presence at all. Confused? A Story About Mr Johnson And who’s Mr Johnson? He’s quite a character indeed. Mr Johnson is the owner of […]