It’s astounding to realise that while 95% of marketers and executives* believe in the value of personalisation, just a residual percentage use dynamic content for a personalised experience. (* stats by Dynamic Yield) We live in a time and era where technology and tools are somewhat accessible for small and medium enterprises to big corporations. […]
The question remains in every brand manager’s head: “Should you still need to build a website for your brand?” I’m the founder of ZOPPLY, and this is a new series of videos under the “Digital Done Right” tagline on YouTube and other channels as well. I hope you find it interesting for your marketing goals. […]
It’s 2021 if you didn’t notice, and it’s crucial to have a top web presence for businesses. Let’s face it. 2020 has been a terrible year for many companies. Mostly to the ones that don’t have a credible web presence. 2021 can be even worse if you don’t apply at least a few of these […]
2021 is ZOPPLY’s new rebirth. Since 2012, this is the first significant upgrade and repositioning of our business model for a brand new ZOPPLY. Have you noticed the numbers and how they reposition themselves? Sweet. 👌 The new ZOPPLY was in the works since March last year, and it was a combined effort of our […]
Let’s face it! If you place your content, efforts, investment on someone else property you’re giving away much more than control over your data, but above all, all your investment and sweat. In a matter of seconds, you could lose everything you’ve been working for months or even years, since you don’t actually own that digital location or your brand digital hub.
This might surprise you, but this here is a blog. Yes, it’s a business blog, but a blog nevertheless. And it’s one of the best things that we’ve got in our site to help our brand and values reach our target audience. Then, what’s a blog in the first place and why is it important […]