You open a new tab, search for an automation agency, and land on a clean-looking site with a good case study and a friendly team photo. You scroll to find out what it costs. There is no number. Just a button that says “Get a quote” or “Book a call”. You try three more agencies. Same pattern. By the fourth tab, you have learned nothing about price and quite a lot about how good everyone is at avoiding the question.
This is not an accident. G2’s own audit of its software marketplace found that only 4% of the more than 9,300 product profiles it reviewed listed an explicit price, and the automation and agency side of the market is, by most accounts, even more opaque than software. Buyers are left doing the one thing every seller claims to want less of: guessing, comparing vaguely, and eventually giving up and booking a call just to get a number.
The short version. Most automation agencies keep pricing off their website on purpose, usually to protect a sales script, a variable margin, or a lack of standardisation. ZOPPLY publishes every setup fee and every monthly cost for every product, right here and on each product page, because it reduces friction, filters out the wrong fit early, and treats every client the same way. You can see the full pricing table further down this page.
Why We Advocate for Transparent Automation Pricing
Buyers have already done the maths before they call you
Established SME owners doing €1M or more in revenue are not naive buyers. B2B buyers now complete close to 70% of their purchasing research before they ever speak to a salesperson, comparing options, reading reviews, and building a shortlist entirely on their own terms. If your pricing is not part of that research, you are not being considered during the part of the journey that matters most. You are being contacted only by the buyers who ran out of patience with everyone else’s guessing game, which is a much smaller and much more frustrated pool than the one who found your price on page one.
We hear a version of this from almost every new ZOPPLY client during their Discovery Week kickoff call. They tried to compare three or four automation providers before finding us, and could not get a straight answer on cost from any of them without booking a call first. One client described spending an entire Tuesday evening filling out “request a quote” forms on five different agency websites, and receiving five identical replies asking to schedule a fifteen-minute discovery chat. Nobody had told her what she was even in the right ballpark for.
A buyer who cannot find your price will assume it is either embarrassingly high or negotiable, and will treat every conversation with you accordingly.
Why most automation agencies hide their pricing
There are three honest reasons an agency keeps its pricing off the website, and none of them are about protecting you.
The first is anchoring. A salesperson who gets to build a case for value before a number appears has more room to land a higher price than a published rate would allow. This is a well-worn sales tactic, and it works often enough that plenty of agencies never stop using it.
The second is segmented pricing by perceived budget. Some agencies quietly charge different clients different amounts for the same work, based on company size, industry, or simply how the conversation goes. A published price on the homepage would make that impossible to sustain.
The third, and often the most honest, is that the agency has not actually standardised its delivery. Every project gets scoped from a blank page, so nobody can quote a fixed number with confidence because the underlying service genuinely changes shape every time.
None of these reasons are secret or particularly sinister. They are just how a lot of professional services businesses have always operated. But for an SME owner trying to work out whether automation fits inside an operational budget before committing time to a sales conversation, all three add up to the same outcome: friction, delay, and a nagging sense that you are being sized up rather than served.
- ✓You want to compare setup and monthly cost before booking any call
- ✓You have a defined budget range and want to self-qualify quickly
- ✓You've been asked to "get a quote" and would rather see a number first
- ✓You want the same price every other client on that product pays, with no negotiation required
- −Your requirements sit outside the four core products and need custom scoping
- −Your business is well outside the €1 to 5 million revenue range the pricing is built around
- −You're bundling several products together and want the exact combined figure confirmed
- −You're comparing on lowest price alone rather than what the automation actually delivers
Why ZOPPLY does it differently
Every ZOPPLY product carries a published setup fee and a published monthly cost, visible on this page and on each product’s own page, before you have spoken to anyone here. That decision comes down to three things.
The first is reducing friction. An SME owner comparing options should be able to rule products in or out in minutes, not days. When the price is visible from the first visit, you can shortlist realistically instead of chasing five separate sales calls just to build a comparison table yourself.
The second is that it filters leads honestly, in both directions. If a product’s monthly cost is outside your current budget, it is far better to know that in thirty seconds on a pricing page than after a thirty-minute call that goes nowhere. Published pricing respects your time as much as ours.
The third is trust. Every client on a given ZOPPLY product pays the same monthly fee. There is no negotiation game, no “let me check with my manager” discount, and no sense that the price you got depends on how convincing you were on the call. The number on the page is the number you pay.
Not sure which product fits your business first? The 2-Minute Assessment asks six quick questions and returns a personalised recommendation with pricing attached, no call required.
The full picture: setup and monthly cost for every core product
Here is exactly what each of ZOPPLY’s four core automation products costs, split into the one-off setup fee (charged half upfront and half at go-live, at the end of your four-week Discovery Week implementation) and the ongoing monthly fee that covers hosting, monitoring, and maintenance for as long as the product runs.
Every contract runs twelve months, with the setup fee split fifty-fifty between the day you sign and the day your automation goes live. If your business needs more than one product, or something outside the four core offerings, bundling saves 14–17% over buying products individually, and that bundle pricing is published too. A custom quote is still available if your requirements sit outside the standard catalogue, but you will be negotiating from a published baseline rather than guessing at one.
What this means if you are comparing providers right now
If you are currently doing what our clients describe, filling out contact forms across several agency websites and waiting for someone to name a price, you can skip most of that process here. The pricing table above is the same one our sales team works from. There is no better number waiting behind a discovery call, and there is no reason a business generating €1M or more in revenue should have to negotiate blind for a service this standardised.
This approach also connects to a broader question worth asking before you commit to any automation provider: whether a done-for-you partner or a self-service tool actually fits your situation in the first place. We wrote a full breakdown of that decision if you have not settled it yet, and a companion piece walking through how to calculate the ROI of automation against whichever price you are looking at, ZOPPLY’s or anyone else’s.
See all products with full pricing
Browse the complete catalogue with setup fees, monthly costs, and outcomes for every ZOPPLY automation product, no call required to see a number.
Some of our Frequently Asked Questions about Transparent Automation Pricing
Why don't most automation agencies publish their pricing?
Most agencies keep pricing off their website because it protects three things: their sales process, their margins, and their flexibility. Without a published number, a salesperson can anchor the conversation on value before cost comes up, which tends to land a higher price than a published rate would. Some agencies also price each client differently based on perceived budget, so a fixed number on the website would undercut that. Others simply have not standardised their delivery enough to quote a fixed price with confidence, so every project gets scoped and priced from scratch. None of these reasons serve the buyer. They serve the seller’s negotiating position.
How does ZOPPLY's pricing structure work?
Every ZOPPLY product has two published numbers: a one-off setup fee and a monthly subscription. The setup fee is split fifty-fifty, half when you sign, half when your automation goes live at the end of your four-week Discovery Week implementation. The monthly fee covers ongoing hosting, monitoring, and maintenance for as long as the product runs, and it is the same monthly fee for every client on that product, regardless of company size within our target range. Contracts run twelve months. You can see the exact setup and monthly cost for each of the four core products on this page and on each product’s own page, before you ever speak to us.
Can I get a custom quote if my needs don't match a standard product?
Yes. The four core products cover the automations most established SMEs need first, but businesses with more complex requirements, multiple products bundled together, or additional integrations sometimes need something built around them specifically. Published pricing on the standard catalogue does not disappear in that conversation. It becomes the baseline you are negotiating from, rather than a number you are guessing at. Bundle pricing (which saves fourteen to seventeen per cent over buying products individually) is also published on the bundles page, so even a customised package starts from a transparent reference point.