A Rebranding Case Study Process
This is a story about the sendXmail rebranding case study process. Nothing brings more joy 😃 than finally doing a showcase of one of our clients. Why? Because it isn’t usual to have a client who let’s show our work. It’s completely understandable since we live by our NDAs and privilege information safeguards. But it’s […]
Dynamic Content for a Personalised Experience
It’s astounding to realise that while 95% of marketers and executives* believe in the value of personalisation, just a residual percentage use dynamic content for a personalised experience. (* stats by Dynamic Yield) We live in a time and era where technology and tools are somewhat accessible for small and medium enterprises to big corporations. […]
Should You Build a Website for your Brand?
The question remains in every brand manager’s head: “Should you still need to build a website for your brand?” I’m the founder of ZOPPLY, and this is a new series of videos under the “Digital Done Right” tagline on YouTube and other channels as well. I hope you find it interesting for your marketing goals. […]
Why a Web Presence Subscription Model?
After we launched our new website and positioning, one of the main questions was why a web presence subscription model? We clearly need to better explain within our pages and maybe use video or another format. 🤔 For the time being, here’s why we decided to have a web presence subscription model. Small and medium […]
5 Tips for a TOP Web Presence for Businesses
It’s 2021 if you didn’t notice, and it’s crucial to have a top web presence for businesses. Let’s face it. 2020 has been a terrible year for many companies. Mostly to the ones that don’t have a credible web presence. 2021 can be even worse if you don’t apply at least a few of these […]
Have a Cookie Consent Manager ASAP
Let’s put it this way; if you don’t have a Cookie Consent Manager and you’re injecting cookies in your users’ browsers to collect personal data (IP, cross-device tracking, etc.), then you’re illegal. Does that frighten you? It should. Since the GDPR is officially published in 2016 and then, applicable since May 25th, 2018, much has […]
The Brand New ZOPPLY
2021 is ZOPPLY’s new rebirth. Since 2012, this is the first significant upgrade and repositioning of our business model for a brand new ZOPPLY. Have you noticed the numbers and how they reposition themselves? Sweet. 👌 The new ZOPPLY was in the works since March last year, and it was a combined effort of our […]
Build Your Own Brand Digital HUB
Let’s face it! If you place your content, efforts, investment on someone else property you’re giving away much more than control over your data, but above all, all your investment and sweat. In a matter of seconds, you could lose everything you’ve been working for months or even years, since you don’t actually own that digital location or your brand digital hub.
Trust is the Best Asset in Digital
People trust that if they leverage and invest in something, that will provide results at some point. For instance, people buy a corner space at a mall and expect that the location itself will pay off in having more customers to buy their products. This also happens when a company gets shelf space at a […]
Small and Medium Enterprises Online Presence Meets Offline Conversion
You might be surprised, but one of the best small and medium enterprises online presence return of investment strategies is by converting offline. When you search online for online marketing and opportunities for small and medium enterprises, you end up seeing loads of information. Most of it is on how to have an inbound marketing […]