It all started in 2011, when our founder, Rui Nunes, was leaving his former major success, as Country Manager of an international digital marketing company. Until that time, he was responsible for becoming a leading direct permission email marketing company called Canalmail, later on, integrated into the Media Response Group.

While he worked for that company, two major things were clear when dealing with their clients. First, they needed support to deal with their email marketing strategies. That become sendXmail(s). Second, there was a massive waste of advertising budget due to poor landing page conversions and branding inconsistencies. It was this second goal that was the fire behind ZOPPLY’s origin.

What originated ZOPPLY’s name?

What was your first impression when you’ve seen ZOPPLY’s brand? What reminds you of?

Relax, you’ll have a full behind the scenes about ZOPPLY’s origin right away.

These were the premises:

1. It needed to be unique, without any similar brand registration, required to be free (open to registration in any digital space, TLD’s, social networks, etc.)
2. It needed to mean something, but broad enough in case you needed to spin-off to another business idea.
3. It would be best to be as short as possible with a *.com TLD. Any reputable digital brand at the time had a short name to be catchy and easy to name it—Google, Apple, IKEA, Virgin, etc.
4. We didn’t want to register a *.ly TLD to avoid to be burned like some brands that were using it when the dispute over the Lybian TLD occurred. Yet, in 2011 it was trendy in startups to have a *.ly in the name—Bit.ly, Paper.ly, to name a few.

So, after weeks of messing around with names, we get to this solution.

“Z” because we wanted to have a dynamic approach to the naming. “Z” is the last letter of the alphabet, but it also has movement inherit.

“OPP” was perfect for what we wanted to launch. It was an opportunity for companies who wanted to have an effective way to be online, and it was also an operation centre like a hub for digital presence.

So, if you combine it all, you have Z-OPP-LY.

It might not be as impressive as to find the cure for cancer, but it’s the transparent and authentic story behind ZOPPLY’s origin.

Was that what you thought that ZOPPLY stands for?

From ZOPPLY’s origin to the Future

Since the first thought about ZOPPLY to what the future holds, there’s a lot of innovation and change. First, we had focused on improving the conversion rate of our clients. It was optimised Landing-Pages and small tidy websites. Then, we wanted to give a comfortable and inclusive way for any brand, small to micro-companies to have the possibility of having a top website and essential digital marketing.

That was getting impressive traction, but we started to see some friction around our team and processes. Rapidly we found out that we were having success, but we needed to create an automated service a bit like Wix or Squarespace, to name a few. That was out of our goals because we didn’t want to make another machine where everything is equal to any other client.

To become relevant, we needed to change our business model again and go for what, as a team, we felt it was a better approach to the future.

That approach is our Business Model as you can see. We’re keeping our strong human approach to our client’s goals and needs. Added a few more solutions and one product according to what the market asked for.

If you want to know more about ZOPPLY’s origin a what the future holds, keep a close eye on our blog, newsletter and our other media channels. Transparency is one of our core values.