Should You Build a Website for your Brand?
The question remains in every brand manager’s head: “Should you still need to build a website for your brand?” I’m the founder of ZOPPLY, and this is a new series of videos under the “Digital Done Right” tagline on YouTube and other channels as well. I hope you find it interesting for your marketing goals. […]
The Brand New ZOPPLY
2021 is ZOPPLY’s new rebirth. Since 2012, this is the first significant upgrade and repositioning of our business model for a brand new ZOPPLY. Have you noticed the numbers and how they reposition themselves? Sweet. 👌 The new ZOPPLY was in the works since March last year, and it was a combined effort of our […]
Have a Cookie Consent Manager ASAP
Let’s put it this way; if you don’t have a Cookie Consent Manager and you’re injecting cookies in your users’ browsers to collect personal data (IP, cross-device tracking, etc.), then you’re illegal. Does that frighten you? It should. Since the GDPR is officially published in 2016 and then, applicable since May 25th, 2018, much has […]
Build Your Own Brand Digital HUB
Let’s face it! If you place your content, efforts, investment on someone else property you’re giving away much more than control over your data, but above all, all your investment and sweat. In a matter of seconds, you could lose everything you’ve been working for months or even years, since you don’t actually own that digital location or your brand digital hub.
Trust is the Best Asset in Digital
People trust that if they leverage and invest in something, that will provide results at some point. For instance, people buy a corner space at a mall and expect that the location itself will pay off in having more customers to buy their products. This also happens when a company gets shelf space at a […]
Small and Medium Enterprises Online Presence Meets Offline Conversion
You might be surprised, but one of the best small and medium enterprises online presence return of investment strategies is by converting offline. When you search online for online marketing and opportunities for small and medium enterprises, you end up seeing loads of information. Most of it is on how to have an inbound marketing […]
Small and Medium Enterprises Challenges with Web Presence and How to Fix It
Small and Medium Enterprises challenges are faced every day in this new Digital World of information overflow. The challenge is to be heard in an ocean of complete “noise” and get new customers to their businesses. This isn’t an easy task, you might think. You’re probably right if you don’t have the necessary skills and […]
How to Increase Your CTR in at least 50%
Yes, that’s right. This article will let you know how to increase your CTR in, at least 50%, on your Call to Action with just a simple tweak. It can be done, and you can test it yourself in your site from day one. As you know, there’s a huge variety of call-to-actions and each […]
Why Should I Pay for a Web Presence?
This should be the million-dollar question. “Why should I pay for a web presence?” Don’t worry; it doesn’t cost that much in this case. In fact, the answer to that question doesn’t cost anything since its free. I’m giving it to you for no charge. So the question prevails. Why Should Someone Pay for a […]
Blogs and What they Can Do for Your Brand
This might surprise you, but this here is a blog. Yes, it’s a business blog, but a blog nevertheless. And it’s one of the best things that we’ve got in our site to help our brand and values reach our target audience. Then, what’s a blog in the first place and why is it important […]